An E-Commerce Web Site Needs To Communicate Much More Than

An e-commerce web site needs to communicate much more than the average web site. Regular informational websites hope to receive site visitors long enough to keep their attention and share the information; e-commerce web sites want to get a visitor’s attention and provide a compelling argument to convince you to purchase their products. They’re either a small business or large retailer which depends on purchases or services made through their web site. The purpose of this critique is to explain the effectiveness and organization of the retail/e-commerce web site I have chosen with written and visual evidence provided. As I thought about e-commerce websites I use on a monthly, weekly, daily, or even rare basis, I decided to use a site that I†¦show more content†¦Both are two of the most important aspects for an e-commerce website since they’re a business. Company stability depends on purchases and how convincing they are that the public needs its products. I believe that this retailer website is not only effective in selling its products but is user friendly and straightforward when it comes to its homepage. As recommended, very minimal clicks and paths are needed to find what someone would be looking for along with options available to efficiently narrow down a search. I argue that the site is effective and successful in directing their customers and browsers with all the necessary information being requested within its homepage and pathways. Homepage As Reddish states, a homepage needs to be content-rich with few words. It also must fulfil six basic functions which are: 1) be findable through a search engine, 2) identify the site, 3) set the site’s tone and personality, 4) help you get a sense of what the site’s about, 5) continue the conversation quickly, and 6) send each person the right way (Redish 74). A good homepage will not require their customer, reader, and/or visitor to read too much. Everything should be provided for them in minimal verbiage and can immediately answer any question they have. Any links or answers should then be provided in an organized, efficient way. The Victoria’s Secret homepage I find is a very effective and successful e-commerce website when it comes to selling theirShow MoreRelatedThe Role Of Social Media On Global E Commerce1507 Words   |  7 PagesThe Role of Social Media in Global e-Commerce Name Affiliated Institution E-commerce is short for electronic commerce where the participants (companies) trade their products and services using computer networks. The buyers and sellers can use platforms like mobile commerce, electronic funds transfer, supply chain management, online transaction processing, data collection, internet marketing, electronic data interchange and inventory management systems. Currently, most of these transactions have takenRead MoreB2C and B2B Web Site Supply Chain Difference981 Words   |  4 PagesB2C and B2B Web Site Supply Chain Differences Ah, the wonders that technology has wrought in the world of business. Or should it be phrased: ah, the wonders that business has called forth from the world of technology? Whether it is the chicken or the egg, many changes have developed and with the advancements in what is now called e-business, businesses and consumers have benefited. Though e-businesses vary in scope and methods, they can be categorized basically as business-to-consumer (B2C)Read MoreE-Commerce Strategies for Airasia1576 Words   |  7 PagesAIR ASIA E-COMMERCE STRATEGIES Low cost per average seat kilometer AirAsia focused on ensuring a competitive cost structure as its main business strategy. It has been able to achieve a cost per average seat kilometer (ASK) of 2.5 cents, half that of Malaysia Airlines and Ryanair and a third that of EasyJet. AirAsia can lease the B737-300s aircraft at a very competitive market rates due to the harsh global market conditions for the second-hand aircrafts because of the September 11th event in 2001Read MoreMarketing Differences B2B vs B2C1077 Words   |  5 PagesMarketing Differences Paper: B2b vs. B2c In two distinct e-commerce business types, Business-to-business (B2B) and Business-to-Consumer (B2C), there are many differences in the way they operate. Specifically in marketing, differences include how the marketing is driven and the values of the strategies, the size of the target market and length of the sales cycle, and even the buying patterns of the target consumers. Each of these differences will be better defined and explained in the followingRead MoreSWOT Analysis Of Walmart1446 Words   |  6 PagesThe e-business that I have chosen for my paper is Walmart.com, a company with an e-business operation. Wal-Mart is a highly profitable international retail business, which operates a global chain of discount department and warehouse stores. The retail corporation is, by revenue, the world’s largest company. I decided to pick Wal-Mart as my topic because I wanted to learn more about how the second largest online retailer, behind Amazon, runs their e-business corporation . Chapter 1- SWOT AnalysisRead MoreTechnologies Required For E Commerce1864 Words   |  8 Pagesrequired for E-Commerce In this report, I am going to explain the technologies which are required for e-commerce as well as the technologies that might be required by Cuckoo – a small business selling clocks and watches that is willing to expand via the internet. The technologies which I will be justifying include the hardware, software and networking needed for e-commerce. The technologies that are required for E-commerce include; †¢ Web servers †¢ Web browsers †¢ Server software †¢ Web authoring toolsRead MoreE Commerce : Business Activity That Occurs Online2341 Words   |  10 PagesE-commerce Electronic commerce, or e-commerce, refers to economic activity that occurs online. E-commerce includes all types of business activity, such as retail shopping, banking, investing and rentals. Even small businesses that provide personal services, such as hair and nail salons, can benefit from e-commerce by providing a website for the sale of related health and beauty products that normally are available only to their local customers. To operate as an e-commerce company you need certainRead MoreThe E Commerce Companys Strategy1724 Words   |  7 PagesThe e-commerce company’s strategy focus allowed it to differentiate itself by providing better services to its customers. The company put an innovative business model in which customers would try out the company’s services without any cost. As time progressed, the company was able to generate revenue from alternative means. In addition, the company began to generate revenue from an increase in the willingness of its users to pay for additional services. First mover advantage is referred to as a competitiveRead MoreSoftware and Neworking Technologies Commonly Employed in the World of E-Commerce2355 Words   |  10 PagesThere are many things to consider when implementing an e-commerce system for the reliable transfer of money and goods online, as each part of the chain has to be analysed to make sure that it is not the weak link that will be the downfall of the entire system. In this document, I will be outlining some of the more common forms of e-commerce hardware, software and networking technologies that are commonly employed in the world of e-commerce. Software When choosing software to implement, oneRead MoreEssay on Internet and a Business Information Security1617 Words   |  7 Pagescritical part of a company’s success. The many facets of the World Wide Web have made protecting data a critical function for companies world-wide. Companies owe it to their customers to maintain proper security regarding sensitive information obtained when processing services or storing sensitive data. Electronic commerce, or E-Commerce for short, is a type of industry where consumers buy or sell goods and services, by using the web and other computer networks during the life-cycle of a transaction